Their role involves strategizing, identifying target audiences, setting up campaigns, tracking and optimizing results, and creative testing and iteration. Finding the ideal candidate to join your marketing team can often be difficult because the skill can lead to better-than-average freelance income on platforms like Upwork. Finding an amazing paid social buyer will come down to attracting the right candidate with a stand-out job description. A media buyer’s average salary can range drastically based on the industry you are working in if you are working for an agency or are being hired by internal teams. If you ask yourself, “Do you need a degree to get hired as a media buyer?” the short answer is No!
How much does a media buyer make?
For instance, if a media buyer is trying to reach audiences around the world, they might need to work past normal office hours to make sure their campaigns are successful. Position OverviewWe are seeking a Media Buyer with experience in executing and optimizing highperformance paid media campaigns across Meta (Facebook / Instagram) Google (Search YouTube) and TikTok. A media buyer and a social media manager are both roles related to advertising and marketing, but they have different areas of focus and responsibilities. An early career Media Buyer with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of R181,440 based on 16 salaries. A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of R261,510 based on 5 salaries. The Digital Media Buyer must have a passion for the digital media industry, enjoy working in a team and will be appointed the responsibility of managing media buying aspects for the company.
Where to Find Media Buyer Jobs
We have an amazing opportunity for a Digital Media Buyer to be based in Umhlanga, Durban. An early career Media Buyer with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of ₱29,100 based on 7 how to hire a software developer salaries. A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of ₱354,000 based on 5 salaries. The average media buyer salary has risen by $12,585 over the last ten years.
- You bring strong creative instincts into the analytical realm of paid media.
- To summarize, a Media Buyer is a technical role responsible for deploying targeted ad campaigns to the right target audience.
- Despite the difficulties, media purchasing can be satisfying for those who value a vibrant workplace and the chance to support the success of some of the biggest and most prestigious businesses in the world.
- A Media Buyer is responsible for purchasing advertising space or time across various media platforms, such as television, radio, print, and digital (Although this article is focused on digital-only platforms).
- First and foremost, it offers a dynamic and exciting career in the fast-paced world of advertising and marketing.
- Deep understanding of metrics and media math (ROAS, CPA, CTR, CVR, MER, aMER).
Mediabuyer: average salary in Kyiv
Candidates can expect substantial opportunities for career growth and skill enhancement. Media buyers are in charge of purchasing ad space or time on various media platforms such as TV, radio, print, or digital. If you are a seasoned veteran with ROAS-shattering abilities or a beginner looking for your first gig, finding the right role as a media buyer is not always straightforward, even with proven experience. Here Media Buyer job are the top destinations to find a new media-buying job and some secret digital marketing job boards. Depending on the company’s KPIs and reporting requirements, this role might involve an additional data scientist or analytics expert to help understand the data. Media buyers should know these terms in order to successfully plan, bargain, and assess the success of their advertising campaigns.
Average salaries for the job title “Media buyer” by city
The second and third top-paying countries offer $48,031.50 and $32,384.00, respectively. On the other end of the spectrum, Palau has the lowest salary for a Media Buyer, offering around $1,215.50 annually. The salary data reveals that the top-paying countries for a Media Buyers in Africa are Equatorial Guinea, Gabon, South Africa, with the highest salary reaching $21,928.50 annually in the leading country. The second and third top-paying countries offer $18,276.50 and $17,391.00, respectively. On the other end of the spectrum, Niger has the lowest salary for a Media Buyer, offering around $1,463.00 annually. The modern media buying climate is heavily weighted toward companies buying ad space on primary social channels like Facebook Ads Platform.
Growth Rate
- This article is a complete guide to the state of social media buyers, including salary guidelines and how you can hire your own media buying weapon or get hired by your dream company as a buyer.
- They often work closely with the entire marketing ecosystem to help accelerate the growth of businesses by deploying social campaigns.
- Relevant job experience, such as internships or entry-level positions in media planning or buying, can also be highly valued.
- The modern media buying climate is heavily weighted toward companies buying ad space on primary social channels like Facebook Ads Platform.
They can choose which media platforms to use, how much to spend on campaigns, and how to optimize their campaigns for maximum impact by being knowledgeable about these ideas. The ultimate goal of a media buyer is to create effective, cost-effective campaigns that reach the right audiences and drive business results. The highest paying types of media buyers are landman, senior buyer, and senior purchasing agent. A Facebook media buyer is responsible for deploying ad creative across all Meta advertising channels, including Facebook Ads Platform, Instagram ads, Audience networks, Whats App, FB Messenger, and more. In more recent months, the role of Creative Strategy has also become more important when strategizing a successful paid media campaign. Depending on the size of your marketing team, this could be an entirely independent role that works closely with the person deploying media.
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The salary ranges for this position vary significantly across the region, with the highest salaries found in countries like Singapore, Hong Kong, Israel. Below is a detailed comparison of monthly and annual salaries for Media Buyers across different countries in Asia. In Africa, a total of 54 countries offer employment opportunities for a Media Buyer. The salary ranges for this position vary significantly across the region, with the highest salaries found in countries like Equatorial Guinea, Gabon, South Africa. Below is a detailed comparison of monthly and annual salaries for Media Buyers across different countries in Africa.
Top Performance Marketing YouTube Channels Need to Follow in 2023
A Media Buyer is responsible for purchasing advertising space or time across various media platforms, such as television, radio, print, and digital (Although this article is focused on digital-only platforms). Media buyers must deeply understand different media channels, audiences, and advertising capabilities. This article will focus on programmatic media offered by social platforms like Facebook, TikTok, or Google ads. For example, media buyers at companies like PepsiCo, Procter & Gamble, and Omnicom frequently gain industry experience before moving up to more senior positions. Expert knowledge of media planning software and data analysis techniques is also a highly desired skill. Working hours can change in light of the media platforms being used and the intended audience’s time zones.
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